Michelle Bridget Lim

Michelle is a User Experience (UX) Designer at Heist with a background in Design Thinking. Her journey started as a business designer, helping organisations create new value and new forms of competitive advantage through human-centred innovation. She went on to practice visual design as she honed her artistic side by creating art in virtual spaces and on paper.

Her passion for people, science, design, and tech led her to the field of UX. And since her discovery, Michelle has fallen in love with it as it combines all her seemingly disparate interests into one discipline: psychology, sociology, visual, and interactive design.

Grounded in Design Thinking, she applies existing skills in research and business strategy to the design process to humanise technology so it can be translated into meaningful experiences for people.